SEO – Keyword Research

Keyword research is about the most important part of your success. You can be great at implementing all the proper SEO techniques, but it will all be in futile if you target the wrong keywords .

Before you code a line, or write a single word down, you should begin doing your keyword research.

The first thing I want you to do is go to goodkeywords.com and download the keyword tool they have there. It will allow you to search a keyword and for that search keyword it will also tell you the number of times a keyword or keyword combination has been searched for over a time period.

Now you’re just starting out, and your chances of getting ranked highly for a generic keyword is very slim. Instead of trying to optimize "keyword", try to optimize something a little narrower like, "Keyword Research".

You really shouldn’t write for the engines. Write your content so it’s readable, fresh, and above all navigable.

If you write about your keywords, and use them in your content you will be just fine.

Remember, sites that are written for HUMANS, with SEO in mind will do better in the long run , than sites that cheat.

Your ultimate goal when you do research for keywords (both high paying keywords and keywords that get a lot of traffic), is to find a happy medium between the amount of traffic you can expect if you rank well and the amount of competition you will have. If you can’t rank well for your chosen keyword, try to rank well for a keyword combination.

In order to be successful in getting the high positions in the search engines you also need to know how much competition there is for a word. Keywords or keyword phrases that are very competitive need more than just a well optimized page to rank high in the search engines. Off-the-page factors like link popularity and anchor texts in the links that point at your web page are very important to consider when choosing keywords.

In conclusion keyword research is the first and most decisive step you will take when optimizing your web site. It will determine how successful you will be.

Your keyword research should be a factor in your meta-tag writing and your page titles.

Search Engine Marketing is the practice of specifically  advertising your website via search engines such as Google, Yahoo, AOL or MSN. Search Engine Marketing (SEM) is essential to the longevity of any business website and may consist of one or more of the following components:

•    Search Engine Optimization (SEO) – the practice of applying specific techniques to the design/content of a website in order to satisfy the guidelines of a search engine and, subsequently, raise its listed or Organic ranking position on the pages that result from specific keyword searches.

•    Pay Per Click Advertising (PPC) – Also called Sponsored Results. Carefully written, keyword-targeted text ads are presented for placement on the results pages of Google, Yahoo, MSN, and other engines. The more relevant your keywords , and by outbidding competitors on the price you are willing to pay each time someone clicks on your ad (i.e. pay per click), the higher your ad will appear in the search engine results.

•    Website Evaluation – Still not sure where to start?  We can help with a professional website evaluation of your website to determine where you place in the search engines, if you have broken or sloppy programming code within your site (search engines punish sloppy coding), broken links, the usability of your website (how easy it is for users to navigate) and many other features that will be vital to a new or existing business.

Why is Search Engine Marketing Important?

Today’s highly competitive business climate expects businesses of all sizes to own their own website and most do. Search Engine Marketing Campaigns can encompass many methods, including those listed above, as a means of driving targeted traffic to your website.  Ideally, this targeted traffic will lead to higher conversions and increased revenues for your online business. MyInternetConsultants will monitor your SEM Campaign around the clock while you attend to company details. We will work together in creating a comfortable budget for your marketing needs and then design strategies that are both highly effective and cost-efficient.

Compared to other means of marketing/advertising , search engine marketing can bring you more bang for the buck! My Internet Consultants will implement inexpensive SEO techniques geared towards organic, or natural , high search rankings. Our expert Pay Per Click copywriters will create highly successful PPC Campaigns , driving traffic to your website quickly!

Let us create the perfect SEM Campaign for your online business.  Contact us today (toll free 800.270.4125) for a free consultation.