Search Engine Marketing

Search Engine Marketing is the practice of specifically  advertising your website via search engines such as Google, Yahoo, AOL or MSN. Search Engine Marketing (SEM) is essential to the longevity of any business website and may consist of one or more of the following components:

•    Search Engine Optimization (SEO) – the practice of applying specific techniques to the design/content of a website in order to satisfy the guidelines of a search engine and, subsequently, raise its listed or Organic ranking position on the pages that result from specific keyword searches.

•    Pay Per Click Advertising (PPC) – Also called Sponsored Results. Carefully written, keyword-targeted text ads are presented for placement on the results pages of Google, Yahoo, MSN, and other engines. The more relevant your keywords , and by outbidding competitors on the price you are willing to pay each time someone clicks on your ad (i.e. pay per click), the higher your ad will appear in the search engine results.

•    Website Evaluation – Still not sure where to start?  We can help with a professional website evaluation of your website to determine where you place in the search engines, if you have broken or sloppy programming code within your site (search engines punish sloppy coding), broken links, the usability of your website (how easy it is for users to navigate) and many other features that will be vital to a new or existing business.

Why is Search Engine Marketing Important?

Today’s highly competitive business climate expects businesses of all sizes to own their own website and most do. Search Engine Marketing Campaigns can encompass many methods, including those listed above, as a means of driving targeted traffic to your website.  Ideally, this targeted traffic will lead to higher conversions and increased revenues for your online business. MyInternetConsultants will monitor your SEM Campaign around the clock while you attend to company details. We will work together in creating a comfortable budget for your marketing needs and then design strategies that are both highly effective and cost-efficient.

Compared to other means of marketing/advertising , search engine marketing can bring you more bang for the buck! My Internet Consultants will implement inexpensive SEO techniques geared towards organic, or natural , high search rankings. Our expert Pay Per Click copywriters will create highly successful PPC Campaigns , driving traffic to your website quickly!

Let us create the perfect SEM Campaign for your online business.  Contact us today (toll free 800.270.4125) for a free consultation.